Real Estate News

5 things to do today to give yourself a fighting chance on ChatGPT
Thu, 16 Oct 2025 8:00:06
Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business. read more»

Inside Zillow’s ChatGPT integration (and what it means for real estate)
Thu, 16 Oct 2025 8:00:02
In this timely episode, Zillow’s Errol Samuelson and Josh Weisberg unpack the portal’s integration with ChatGPT, including MLS compliance, data sharing myths and fair housing guardrails. read more»

6 intelligent tech tools every agent-landlord can leverage
Thu, 16 Oct 2025 3:07:54
Being both a real estate agent and a landlord can feel like running two businesses at once. Ryan Barone examines the rise of intelligent rental management tools. read more»

Stop asking AI for tax advice (and start using it for this instead)
Thu, 16 Oct 2025 0:00:02
Artificial intelligence can revolutionize how you track expenses and forecast tax bills, but the strategic decisions that build wealth — S-corp elections, retirement choices — still need human expertise. read more»

Mortgage rates ebb as Powell hints at end of ‘quantitative tightening’
Wed, 15 Oct 2025 22:33:33
Fed chair dismisses suggestion that central bank could resume its purchases of mortgage-backed securities to bring down mortgage rates and improve housing affordability. read more»

Here’s what top agents do in the 1st 60 minutes of their day
Wed, 15 Oct 2025 20:00:20
The first hour can set the tone for how an agent leads, serves and wins, Kevelyn Guzman writes, especially in markets that feel uncertain or unpredictable. read more»

How AI helped me get 110K views posting 30 times a day for 30 days
Wed, 15 Oct 2025 17:55:52
Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action. read more»

Zillow unveils new AI-powered technology suite, Zillow Pro
Wed, 15 Oct 2025 16:06:12
Zillow Pro combines Follow Up Boss, My Agent and Agent Profiles, and enhances them with exclusive data and capabilities. The Pro suite will be available nationwide by mid-2026. read more»

Zillow’s ChatGPT integration sets off alarm bells for industry leaders
Wed, 15 Oct 2025 9:00:12
There were strong reactions this week to Zillow's integration with ChatGPT, with some leaders claiming the portal had violated IDX licensing rules. But Zillow maintains it did its due diligence and is not handing over MLS data to OpenAI. read more»

Bring your own baby: How I turned an open house into a baby rave
Wed, 15 Oct 2025 3:33:55
Agent and developer Claire O'Connor shares a strategy to help you lean into your listing's character and design an open house that's uniquely suited to the space and the needs of its potential buyer. read more»

Supreme Court just might give REX another shot at NAR, Zillow
Wed, 15 Oct 2025 1:38:34
Attorneys for the defunct brokerage have petitioned the Supreme Court to weigh in on whether NAR's no-commingling rule could have violated antitrust law, even if optional. read more»

Proactive tax planning: How to maximize your returns this fall
Wed, 15 Oct 2025 1:20:12
For real estate professionals, tax planning isn’t just about filing at year-end; it’s about maintaining accurate records throughout the year. Tax expert Maeda Palius shares her best tax tips and hacks for tax preparation. read more»

HomeSmart celebrates 25 years with new branding, messaging
Tue, 14 Oct 2025 23:00:09
HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign, which includes a new logo, wordmark and website design, reflects its commitment to "simplicity and transparency." read more»

LoanDepot revamps leadership as it fights steering allegations
Tue, 14 Oct 2025 21:50:19
Since returning in July as CEO of the company he founded, Anthony Hsieh has cleaned house, hiring or promoting 10 executives who can help take loanDepot "back to our roots." read more»

Are your social media views down? Why it might be a good thing
Tue, 14 Oct 2025 20:43:58
Declining social media views aren’t necessarily a problem, Josh Ries writes. They’re a sign of algorithm evolution, which is a big win for real estate agents. read more»

Will the Compass-Anywhere deal kill the boutique brokerage?
Tue, 14 Oct 2025 16:32:21
How can a boutique brokerage avoid being eclipsed by an industry behemoth? Dezireh Eyn suggests leaning into transparency as a differentiator. read more»

How agents like Ryan Serhant build businesses on social media
Tue, 14 Oct 2025 9:00:44
Social media is as important today as it ever has been for real estate agents. In recent months, Inman spoke with agents succeeding on multiple platforms. Now all their tips are gathered in one place, with a few more from SERHANT. CEO Ryan Serhant. read more»

What agents want in a brokerage (Hint: It’s not just about money)
Tue, 14 Oct 2025 8:00:48
Recruiting and retention aren't just about branding or commission splits. Verl Workman shares what agents really need from their next brokerage. read more»